BAC has been instrumental in evolving and simplifying the customer experiences of forward-thinking organisations across Asia Pacific, Europe, North America, UK and Ireland.
We Believe Every Customer Should Be Treated Like Your First
As customers demand more from their interactions with brands, to remain an industry leader tomorrow, you need to become an experience-led organisation today. We believe it should be simple to create these engaging, memorable interactions with every customer, no matter how big or fast you scale.
Focused on creating high-performance GTM teams, Rod has over 20 years of experience in the IT landscape, executing through direct and indirect channels. A regional leader skilled in organizational transformation and market knowledge, he has held positions at Zendesk, Microsoft, SAP, Salesforce.com, Accenture, HPE, and Dataminr.
He also serves as an investor and board advisor for Australian SaaS/Technology companies. Specializing in building SaaS businesses, strategic alignment, and leadership transformation, he is passionate about inspiring people to achieve their potential and collaborating with innovative, customer-oriented teams.
With 15 years of experience, Jessica has contributed to the growth of start-ups, SMEs, and large enterprises in the UK and Australia, specializing in building emotional connections with customers. Her background spans advertising, marketing, and digital, adopting a customer-first approach that focuses on creating customer experiences driving commercial outcomes.
Utilizing agile methods like Design Thinking and Human-Centered Design, she ensures the customer is at the core of every decision. Her top clients and in-house roles include non-profit, aged care, finance, telecommunications, FMCG, retail, travel, and media sectors, working with companies like Westpac, Optus, and Toyota.
Chris brings extensive management consulting experience, assisting clients with efficiency and effectiveness initiatives while balancing business and technology perspectives. After spending years with ICI PLC in the Netherlands managing their SAP portfolio, he joined Deloitte Consulting in Australia as a Client Services Director, securing contracts with global mining entities and leading Deloitte's SAP mining center of expertise.
In his entrepreneurial ventures, Chris has focused on cloud products for the past 15 years. He founded BAC in 2014, leveraging strategic design, design thinking, and technology enablers to deliver innovative, transformative solutions to clients.
With over 8 years of experience, Warren has worked extensively with Hubspot for SMEs, mid-market, and enterprise companies. His expertise spans GTM strategy development, pre-sales, solution design, and service delivery. Involved in over 30 GTM projects at BAC in the last 2 years, he architected the pre-sales methodologies to attain new accounts and led the execution with clients.
He now manages end-to-end sales motions and possesses extensive industry experience across various sectors, focusing on GTM, revenue operations, marketing, CRM automation, and customer service.
How We Help
We Unlock The Potential In Your Team
Siloed teams, fragmented data, differing goals— without well thought out systems in place even your best people can miss critical opportunities to delight your customers. Our award-winning customer experience specialists will work with your team, leveraging technology to give them more visibility across the entire customer journey and arming them with consistent, scalable processes that empower them to create delight in every interaction.